What is Content Marketing and Why do I Need it?
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
If you’re struggling to increase your brand awareness, then content marketing is a perfect solution! Interesting and creative written or multimedia content that’s sharable on social media platforms like Facebook & Instagram can help position potential customers with trust in what they see from your brand.
Content is King
Content is King – this is the general opinion amongst digital marketers and it’s true. Producing high-quality content across all of your brand’s digital platforms is the best way to get ahead in a competitive market. Content marketing can help you create opportunities for your company by connecting to, and engaging your potential consumers while building a more personal relationship.
HubSpot’s State Of Inbound Report found out more than half (53%) of all surveyed marketers put high importance on creating original informative blog posts/newsletters as well as social media updates; making videos attractive again vs just posting photos (#TakeBackTheTime).
Did You Know?
Content marketing accounts for almost 30% of business-to-business marketing (B2B marketing) budgets.
What We Provide
Our Award-Winning Search Engine Optimization (SEO) team has the knowledge, experience, and tools to create and maintain optimal digital performance to grow your business. When you partner with Simply The Best Digital, you can expect:
Content Marketing: A Call to Action
Your content should always have a call to action and good strategies for generating leads. This connection between brands and customers is what will drive them to go ahead with your desired outcomes, which in turn creates conversions–the moment when you get someone who has seen/considers responding positively because they feel connected or interested enough in quality material provided throughout an entire marketing campaign (or series of campaigns).
Content marketing is a great way to get your audience hooked and make them feel like they’ve found exactly what you’re looking for. You’ll have an easier time retaining these consumers because of how engaged they are in the process, which means that not only will their experience be better but also future interactions with other potential customers!
Don’t Forget the SEO
Your search engine optimization won’t improve if you don’t produce quality content.
What is a marketing strategy without great content? It’s just not very effective. The way to get better SEO is by working in keywords and phrases of interest for your audience with organic techniques like using these words throughout all our pieces of writing—that will certainly help us reach more people who may be interested too.
The power of content marketing is in its ability to generate leads. Your customers see your great work and become more interested in supporting the brand themselves, which can lead them straight into purchasing products or services from you!
-Content doesn’t just entertain – it also informs audiences so they’re better equipped when making decisions around their own lives; this was proven by how much people trusted us after reading our articles because we had provided valuable information that wasn’t ads nor interruptive noise
Become an Authority
Giving your audience valuable content consistently will show that you are an expert in the industry. This makes it easy for people to trust what you have written, and they’ll be more inclined to share it with their friends because of how authoritative this sounds. The more quality material there is on offer from different sources around a certain topic or theme – say healthcare – then those interested parties who find value within these posts may rank higher to thanks not only directly through Google’s algorithm but also via other websites linking back into them which all boosts one’s own authority as well.