Why you Need Facebook Ads
Facebook is a platform which has changed the digital sphere forever. It has an active user base of somewhat over 2 billion, which means its span of reach is wide. Therefore it is great if something goes viral but the chances of that are slim on just organic efforts alone. In order to reach a specific demographic that meets your business needs, putting up a Facebook ad gets it in front of the right audiences.
Targeted to Your Ideal Customer
Facebook as a platform has made it easy to reach proper demographics for your marketing goals. Every user on the platform willingly puts in their age, relationship status, and gender. Facebook also records their buying behaviors, connections, and geographical location. Therefore your ad is laser focused on reaching your target audience and is aimed to optimize your ROI on your ad spend budget money.
Facebook ads also utilizes machine learning to sharpen your campaigns. It analyzes the data on current ads and serves you the analytics and insight to update your ads as needed. This can help you to produce better leads, more exposure, and most importantly more sales.
Results that Match Your Marketing Plan
Facebook has continually been expanding and evolving, utilizing new algorithms to ensure all groups are incorporated. The new algorithm allows individuals to be viewed more and businesses to be viewed less when it comes to organic traffic. So if you’re hoping for exposure just through organic efforts it may prove difficult.
Along with the algorithm they updated what their ads are capable of. These ads as mentioned before directly target people who would actually have interest in your business. So no matter what service or products you offer, even if they are seasonal, Facebook Ads are a great option!
Formats and Calls To Action
Facebook has a number of different formats available to use for your ad. You can go the standard route of Photo and Video Ads or explore other possibilities that may be better suited to your product or service. For Example, maybe you would benefit from trying a sponsored post or a carousel ad? Each can deliver strong results if it is geared to your marketing plan. Pair these ads with the perfect call to action button and you will see the traction you can gain.
Analytics on Your Performance
Facebook has the ability to show you not only how your ads are performing but what parts of it are working and which areas need improvement. You can see in the insights the amount of impressions, clicks, and conversions from your ad. Based on that information you can decide the best way to go about your Facebook Ad Campaigns and gain better results.
Marketing Expertise will Make Superior Facebook Ads
If you have tried doing Facebook Ads on your own and are not seeing results, why not trust an expert to help you? Having the knowledge of the internet works through social media, search engines, and more is helpful in creating a successful ad. Here at Simply The Best Digital we have the knowledge of all things digital, therefore we know how to get you seen. We work together with you to make sure we put the perfect plan for your business in motion. Call today to start on getting you the proper ROI for your ad spend on Facebook.