If you ever wondered if there was a good way to de-stress and relax your muscles, let me be the first to introduce you to floating. One of our clients, Float Plus, introduced the concept to us. We learned all there was to know about the process and captured some killer content to use for the numerous channels we operate for them.
So What exactly is Floating?
Floating is something which you do in a sensory deprivation or isolation pod. (see lead image). They fill the pod with water and magnesium sulfate, which provides you with a zero gravity experience. Float Plus offered two options for floating, one of which being the usual pods and the other an enormous bathtub which is a more open style version. I tried the bathtub version and found it to be very calming
What are the Benefits of Floating?
There’s so many benefits to floating. The sensory deprivation allows your brain to relax and stop thinking about constant worries of daily routines and allows the creative functions to work. The analysis of all things in the outside world vanishes and then lowers your cortisol levels, which handle stress in the body.
I, myself, while laying in the tub, fell asleep feeling more rested than I had in weeks and came out with many new ideas on how to use the content we had created, as well as new ways to market the services they provided. It was like someone had erased my weekly stresses and had drawn new creative thoughts out of the mist.
Not to mention floating also has effects on your muscles and joints because of the zero gravity ability the water provides your body. This allows the muscles to rest and, unlike when you just lay down regularly, the water allows your blood to flow freely through the body. In fact, research shows that 40 minutes into a floating session, your brain stops producing Alpha waves and goes deeper into Theta waves.
Upon arriving, the lovely staff greeted us and told us about the services which they offered. We started by setting up for our professional photoshoot. The ideas started popping into our minds as we continued seeing the facility and learning about the services. We quickly went through all areas of the place as well as brought outfits and things to use and showcase all the services provided.
I had brought a bathing suit to be able to take photos and showcase exactly what the services do. Phillip, the owner, had given us a rundown of how everything works. Each pod has an intercom which you can press if you need anything and you also have control of the volume of the music played. Before you enter the pod, you have to shower off and wash your hair without conditioner.
As I entered the tub, I will say I was slightly nervous about the idea of floating and it took me a few seconds to truly relax into it. But once I did, I felt so calm. The music playing was soothing and the feeling was altogether wonderful. I actually fell asleep. That’s how rested I felt. Light jets and the lights being turned back on awoke me. I quickly showered and conditioned my hair. My skin felt soft afterwards and I felt like I had slept for an entire week, even if it was maybe 20 minutes.
We ended up with some amazing photos like the ones above to use on their channels. As we learned more, the easier it was to come up with the ideas. Not to mention how amazing it felt after the fact. We work hard at trying to get the best results for our clients and truly enjoy understanding the full picture.
When it comes to marketing with Simply The Best, we do as much as we can for our clients and take a personal approach to each account and its individual needs.
Float Plus is a client we do a few different services for and we have been able to generate leads, create new content, and spread awareness about what their services do based on our knowledge and marketing capabilities
What Else You Should Know
Float Plus offers other services beyond floating. They also offer sound therapy and have a sauna. I highly recommend trying it out for yourself and getting the full experience. We love working with our clients and providing them with the best content and results. If you are looking for a digital marketing agency and public relations firm that works with you. You have found it in Simply The Best.