Quality and Consistent Content that’s all we want
Content Marketing is extremely important to every business. Why? Well, for numerous reasons to be honest. Content ranges from videos to written articles and more. Each piece of content not only increases engagement and is visually appealing but also can help your businesses SEO. Here’s a few reasons you should get on board with content marketing.
Client/Audience Retention
If you have high quality and engaging content that is a very important asset to your business. It makes your clientele interested in what you have to say and want to come back to see what you’ll post or talk about next. This is also a great place to promote brand awareness and allow people to know more about what you have to offer as a company.
Social Media
Social Media is a channel that allows creating content to be shared and form more linkage. By this I mean it serves as a good backlink to your site and gives Google that much more information to crawl. Not to mention if your blog is gaining traction you can redirect them to your social pages and increase your following.
Gain Trust/Build Authority
If your content is good and people are following it this will establish you as a credible place to gain information on your given industry. Which helps your audience view you as an expert thus boosting your company as a whole. Not to mention it will increase conversions because through your content you are directly engaging with your audiences!
Generates Leads
As previously mentioned a trust and idea of expertise is established through content marketing. Therefore, people are more willing to purchase your products and services. Also they serve as a great place to put in call to actions and generate new leads for sales.
Good for SEO
Content is a great place to put keywords and get you ranking. The amount of places you can use them in an article will do wonders for your business. It gives Google more to crawl so really there aren’t many negatives to it.
So how do I create good engaging and consistent content?
Well firstly, you need to make sure you post consistently. This is so important because if you are building an audience they need to be able to trust you as their source for their information. That may seem like a lot and extra work, so why not entrust a Digital Marketing agency to do that for you? Here at Simply the Best digital we create unique and informative content relating to your industry as well as post for you consistently. Message or call us to get your business started!
