Lead Conversion Trends and How to get on them
In a constantly changing digital world it is extremely important to know what the current trends are. As we all know Lead Generation is pretty much the goal of every company. So knowing what to do to generate leads is what we are here to help with. Here’s a list of trends that are important to keep in mind.
Conversations
Chat bots, believe it or not they do very well in engaging new clients and leads. People enjoy them because they provide quick responses to their questions and get personal greetings upon arriving. It has been statistically proven that responding within the first five minutes to clients is crucial to converting the leads. Therefore chat bots are a very smart move in many aspects but most importantly on social media.
It is important to keep in mind how to utilize these chatbots and not seem spam like. You want to find a service that has a somewhat genuine system of answering and if it can’t that it will forward the questions to you. Make sure your bot is helpful and not annoying.
Search Marketing
Long tailed keywords are the way to go nowadays. Why? Well that’s because speech search is now a thing that many use and long tailed keywords mimic speech better.To generate leads, making your content more conversational is a smart decision. Therefore researching what information relates to those topics such as frequently asked questions may be helpful.
Videos
Video Marketing has seen a huge climb lately in the digital sphere, in fact 81% of companies use it according to Hubspot.The reason for this shift from article to videos is that people enjoy watching more than reading. Therefore you are more likely to have those leads engage and convert.
A great way to maximize your efforts is to include explainer videos within your blog posts. Therefore not only boosting your engagement with the post but also your authority. This gives that much more on page for Google to crawl as well as potential leads to find and engage with.
Influencers
As we all know social media has given rise to the all popular influencer, thus company partnerships are a smart decision. Due to influencers having large followings it expands the field of potential leads as well as an endorsement from them holds weight with their loyal followers.
Have the influencer include links leading to your site, socials, etc. but also keep in mind it is gonna take some work just to get their attention. Therefore having a good social presence and engaging with their profile is important before reaching out to them.
Facebook Ads
Social media is a continually expanding field that is not slowing down in its continuous growth. Facebook for example has grown to one of the largest platforms. Therefore Facebook ads are always a smart way to go. It is an excellent way to generate leads for your business especially when focusing on mobile devices.
They just tap on the add and their information is auto populated with their information, all they do is agree so they can receive the information from the ad. Not to mention it gives people the ability to target specific demographics, get ideal page placements and an opportunity to put out a call to action!
So here’s what to consider
If you are doing these things or are experiencing difficulties capturing the opportunities, hire a digital marketing company to do it for you! Here at Simply The Best Digital we do our best to generate leads from numerous different platforms and campaigns. We want to maximize your capabilities and generate you all the leads you could ever want! So call us today to help you get started
