Public Relations

You’ve worked hard to build your business. Your products and services are the best they can possibly be and you have a loyal customer base. Maintaining a positive public image is imperative to your company’s ongoing success. It’s not an easy task, however, especially for a busy entrepreneur. Leave the public relations to Simply the Best Digital and we’ll manage and improve your image and your business.

Public Relations IconWhat is Public Relations and Why do I Need it?

business By definition, public relations (PR) is the professional maintenance of a favorable public image for a company, organization, or famous person. Digital public relations focuses on the online image of the entity or individual. The task of a PR company is to guide the narrative to support a positive image of the client.

Is Public Relations Necessary for a Small Business?

Although you normally think of big corporations and ultra-famous people needing PR help, that’s hardly the case. The global marketplace has made it more important than ever for all businesses, from the smallest mom-and-pop establishments to the largest conglomerates to worry about image. You can’t always control how people perceive your business. Customers can easily leave a negative review or complaint about your company online without you knowing. When others read what they say, you could lose customers and miss out on future business. With a dedicated company like Simply the Best Digital addressing your PR, those unhappy customers won’t have such a huge impact.

Key Ways We Help Improve Your Public Relations

Your company is unique and so are your public relations needs. Whether your organization is newly established or if you’ve been around a while, we’ll design a PR campaign that benefits you. Some ways we may do that include:

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Media Kits

Whenever the media is covering your business you want to have control over what is said to maintain your image. We can compile a special media kit (press kit) that includes a variety of information including:

  • Contact Information
  • Company Origin Story & History
  • Approved Compay Logos & Images
  • Details about Your Products/Services
  • Kudos, Awards, and Affiliations
  • Press Releases & Recent Press Coverage
  • Bios for Owners, Management & Staff
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Track Your Press Release Performance

At Simply The Best Digital, we provide our clients with consistent reporting to show you how far you’ve come!

We will send you your Press Release performance analytics and inform you which major online publications published your featured story. In addition, we will create backlinks to your published content.

Measure Your Visits

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What We Provide

Our Public Relations department has turned unknown brands into national powerhouses! When you partner with Simply The Best Digital, you can expect:

Creative, Informative & Rich Content

Pinpoint Targeting Accuracy

Performance Tracking & Analytics

Mass Distribution & Publshing

Press Releases

A well-written press release can generate a buzz, get people excited, and make your company more personable. Notifying the press of an upcoming event, new service, or product line, or announcing a big sale is a great way to grab attention. Press releases are also a great way to brag about your staff and their accomplishments. It’s not easy to write a good press release, especially if you have to deal with something negative. But, don’t worry, we know how to craft press releases to put a positive spin on any situation. Some of the techniques we’ll use to do this include the following:

  • Creating a compelling headline
  • Providing clear, solid information about the topic,
  • Using quotes to drive a point home

Your press releases will be tailored to suit your needs and the specific reason for the release. Every press release will contain contact information as well as instructions for obtaining more information.

General Reputation Management

There are countless things that must be taken into account when talking about your company’s reputation. However, there are three distinct areas that we focus on to help build, maintain, and grow your company including:

Reputation Building

If your business is new, you need to start from the beginning to build a positive image. If you’ve struggled to maintain a professional image, you know how hard it is to get it back. No matter how hard you try, disgruntled or unhappy customers can wreak havoc on your reputation. But, with a little help from STBD, you can turn those negative reviews into a positive experience for you and your customers.

Reputation Maintenance

Once you’ve built a positive reputation, you have to keep working at it so you don’t lose it. We’ll be there every step of the way to track your reputation and keep it positive. We’ll respond appropriately to negative reviews and keep the positive vibes going with uplifting press releases and enticing media kits.

Reputation Repair

In a perfect world, customers would always be happy and you would never get a bad review. But, this isn’t a perfect world. But, don’t worry, we’ll be right there to counter those negative encounters with positive content that will keep your good name intact.

Need Public Relations for Your Business?

Maintaining a positive public image is complex and time-consuming and you have a business to run. Leave the PR efforts to Simply the Best Digital and we’ll take care of your reputation and your company. We’ll work with you to build, maintain, or improve your reputation so you can focus on what you do best. Contact us today for a consultation.

Right now, receive up to $250 off of your press release

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