Social Media’s Main Goal: Brand Awareness
In the digital age social media has become one of the most powerful marketing tools that everyone has access to. Yet the challenge of many brands is utilizing a social strategy that aligns with the company’s goals. Yet that is because they do not realize the most important contribution social media has made for the marketing industry, brand awareness.
What is Brand Awareness?
In order to fully dive into this discussion, it is important to define what brand awareness is thus we can understand it’s importance. Simply put, it is the ability of an individual to recognize a brand. Any company that has good brand awareness are usually the ones that come to mind and play a major role in the decision making process.
So Why is Social Media ideal for Brand Awareness?
Well social media reaches a large audience, so any exposure to the company is good. For example if you use an influencer marketing method you are just expanding your range of reaching people and their familiarity with their brand.
Social media is a great way to interact with your audience but also to attract new potential clients. It’s actually a great way for a brand to be discovered, all it takes is one friend posting about it for others to somewhat follow suit or at least check it out. Therefore there are so many ways you can utilize this tool to have good brand awareness.
Which Social Platforms Should You Focus on?
Well the short answer is it depends on your target audience. It has been found that certain platforms perform better with certain demographics. For example Instagram tends to be a great application to reach millenials and Tik Tok is great for reaching Gen Z, etc. Although if you are trying to cast a wider net which includes multiple demographics, it may be smart to try all platforms and implement an analytic tool.
If you are going the analytic tool route, then it will provide you with the information about engagement and reach. Therefore, you can make the decision as to which platforms to focus on. It is never a bad idea to use them all and interlink them to your company site. It is just more to show a client that you are involved in the digital world and reach more people from different demographics.
Methods to Increase Brand Awareness through Social Media
There are certain things to keep in mind with Brand Awareness as the focus of your social campaign.
- Make it Visual: people on social media are looking for something aesthetically pleasing and different.
- Unique to each platform: what you post on twitter may not be the same thing you want to post to Facebook.
- Engage: social media is a give to get platform so if you don’t utilize it to engage, then you aren’t doing yourself any favors.
- Consistency: keep up with posting and make sure all your content is true to your brand’s identity
- Ads: this is a great addition to your social strategy and promotes your brand further.
Brand Awareness Social Strategy
These tips should help you be able to figure out a social strategy for brand awareness. If you are still struggling, hire a digital marketing agency like Simply The Best Digital to help you. We offer Social Media Marketing packages and work directly with you to convey/create your brand’s identity and increase your brand awareness.