2020 was a year that changed everything, including the way we interact, eat, and even work. Companies have moved more so towards an online remote environment, but what does this mean for a business? Well, a lot of things and marketing is no stranger to those changes either.
The rise of AI and Automation
Of course, if you are reading this then you know that technology is advancing every day. I mean here you are reading an article online rather than in a newspaper, as it used to be. AI and automation are some of the major advancements we have been seeing on the rise as well as many more on the horizon.
Chatbots are helping businesses and consumers answer questions and perform simple tasks that would otherwise take far more time. But this is just the tip of the iceberg when it comes to tech that’s revolutionizing how businesses operate. The advancements that we have seen over the past year alone have left me with one very big question… What Is the Future of Marketing?
Accuracy is of Extreme Importance
With the amount of data and information coming at you from all angles, this takes on extreme importance. To ensure that you have the correct data and information, you must be 100 percent accurate, because customers will leave a business if it is not.
There have been many cases in the last few years that companies have been sued over minor errors that the customer pointed out to them. User Experience has more than doubled in its
importance because of everyone’s accessibility to the internet.
The Need for Personalization and Ability to Stand Out
Millennials, Gen Z, and a lot of other generations are sick of the traditional way of doing things. They want to work and buy from companies that offer better experiences and have a strong online presence with personal touches.
There are a lot of ways to compete to gain the attention of the new consumer, especially through
the digital sphere. There are more social media tools at your fingertips that can help promote your business and with the newfound “I don’t need to leave my house” mentality, digital marketing has never been more important.
Internet Sales Reaching New Peaks
According to Amazon, Amazon Prime Day broke records by being the biggest sale in its history. The company sold over 40 million + products within 24 hours. This new trend of online sales means that there is a lot of work to be done by marketing teams to make sure their products are reaching the right audience.
This is a huge game-changer, but one that shouldn’t come at a price to quality, as customers are demanding a high-quality brand experience. Therefore your company’s online experience whether through mobile or desktop is exceedingly important. According to Criteo, 80% of consumer spending online is now mobile. This shows that the way we browse the internet is slowly shifting.
What Does the Future of Work Look Like?
Well here’s what current trends are showing us, there’s an increased usage/reliance on technology, followed by the shift to companies becoming more self-man
aged and remote-based. This shift is changing the infrastructure from a traditional office environment to more flexible workspaces.
This last year has resulted in a lot of companies making a point to optimize their apps and sites for mobile usage. This has had a couple of effects. Firstly, because customers now have devices that are smaller and easier to use, they are somewhat glued to them. Secondly, because people are connected to their devices and not actually at the office, it has caused them to switch work hours.
These shifts are a good thing, but in order to keep up with the increasingly digital world we live in your marketing has to be on point. Being found on the internet is more important than ever, so entrust a Digital Marketing Company like Simply The Best Digital to help you get seen. Our experts have knowledge in all things digital and are here to help with marketing to the constantly changing world we live in.
